Observe, predict
and act
Turn data into comparable and accessible information for employers and hotels.
SMART DATA CANARIAS
A data-driven platform that connects hotels and employers to understand tourism from a new perspective: smarter, sustainable and collaborative.
What is it?
A strategic initiative Smart Data Canarias is a project launched to improve the analysis and planning capacity of the tourism sector. Its function is to gather scattered information from the regional ecosystem and present it in a coherent, comparable and accessible way for hotels and employer associations.The platform establishes a common framework of indicators, ensures privacy and makes it easier for each entity to work with reliable data aligned with their territory.
Data integration simplified Unifies information from PMS, online reputation, air connectivity and IoT sustainability sensors in a single coherent view.
Forecasting and Artificial Intelligence Forecast models that anticipate demand, identify anomalies and recommend actions based on artificial intelligence.
Interactive dashboards Interactive panels that compare destinations, hotels and key indicators, with metrics aligned by employer association.
All key indicators in
one place
one place
Smart Data Canarias adapts to your business or organization
HOW IT ADAPTS TO YOU 01 | 02
Hotels Optimize your decisions with real-time indicators: occupancy, average prices, reputation and sustainability. Measure and improve with reliable and accessible information from any device. | 01 | RevPAR, ADR, occupancy and channel mix in one panel
| 02 | Pick-up alerts and demand forecasting with AI
| 03 | Connect PMS, STR/Benchmarking and online reputation
HOW IT ADAPTS TO YOU 02 | 02
Employer Associations Consult aggregated dashboards and compare trends in your territory against other destinations. Unified data under the same schema, ensuring privacy and consistency. | 01 | Comparable KPIs by island, municipality and type
| 02 | Automatic reports for boards and administrations
| 03 | Employment trends, connectivity and tourist spending
INSIGHTS
Stay up to date with real cases, press releases and technical advances of the project.
SEE ALLSEE ALL
Mar 11, 2026The first 30 hotels join the initial phase of Smart Data Canarias, the tourism intelligence platform for the sector.

Feb 24, 2026Canary Islands Business Acceleration Programme Destination: towards innovative and digital tourism

Feb 24, 2026Turismo de Islas Canarias promueve la digitalización turística

Feb 24, 2026Six accommodation providers in Lanzarote are committed to digitising the customer experience in the new edition of Smart CEX Hot.